Branding

Branding

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The Brand Book
complete with platform, storytelling design guide, and merchandise — sits alongside a website designed to pull you in like a Netflix series.
Named one of the world’s top 8 cocktail menus by The World’s 50 Best Bars 2024.
We designed the UI, curated the content, and handled the full layout.
Branding
Here, it’s wine, real company, and the kind of view that slows time over Creek Harbour. Fiammo, the brand’s signature character, always glows in the background.
fuoco
2024
Branding
Brand platform, identity, and website for a vinotería and restaurant made for those who’ve had enough of DIFC gold and forced conversations.
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  • Competitor, market, and trend research
  • Mapping positioning directions
  • Name generation
  • Trademark and IP checks
  • Ownership transfer
  • Competitor, market, and trend research
  • Target audience deep dive with guest profiles and insight mapping
  • Strategic positioning
  • Crafting the core brand idea — the concept behind the bar or restaurant
  • Full brand platform: brand idea, mission, vision, values, emotional drivers, archetypes, brand attributes, and unique selling proposition (USP)
  • Unique tone of voice creation
  • Research into competitors, audience, and trends
  • Visual direction and concept development
  • Design system and core visual elements
  • Material preparation and technology testing
  • Final assembly of the Guide Book: logo lockups, brandmark, colour palette, typefaces, graphics, photography and video style, illustrations, pictograms, icons, digital guide, social media, POSm, merchandise, and clear guidelines on correct and incorrect usage.
  • Integration of the concept, brand platform, Guide Book, and venue storytelling into one comprehensive brandbook
  • Preparation of production-ready materials
  • Delivery of all assets and source files via organised cloud storage
  • Website structure planning
  • Reference selection
  • SEO-informed copywriting
  • Web design
  • Animation design
  • Responsive adaptation for desktop, tablet, and mobile
  • No-code / low-code development or creative supervision of the dev team
  • Booking system integration, pixels and marketing link setup (for no-code / low-code builds)
  • We stay involved to review and refine contractor work, making sure your brand is expressed clearly in every part of the space.
  • Along with final files, we offer handover sessions, online or in person, to share the thinking behind the style.
team
Call me
Ekaterina Bogdanova
CEO
Translator
Art director
Designer
Valeria Kulesh
Daria Vasileva
Daria Trekhleb
Outsourcer
Cocktail Creators
Andrey Bolshakov
and Ilya Velikanov
Connect
Me
Consulting
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Office 502, Adel Ahmed Building
Al Mararr, Dubai, United Arab Emirates
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