complete with platform, storytelling design guide, and merchandise — sits alongside a website designed to pull you in like a Netflix series.
Named one of the world’s top 8 cocktail menus by The World’s 50 Best Bars 2024. We designed the UI, curated the content, and handled the full layout.
Branding
Here, it’s wine, real company, and the kind of view that slows time over Creek Harbour. Fiammo, the brand’s signature character, always glows in the background.
fuoco
2024
Branding
Brand platform, identity, and website for a vinotería and restaurant made for those who’ve had enough of DIFC gold and forced conversations.
Target audience deep dive with guest profiles and insight mapping
Strategic positioning
Crafting the core brand idea — the concept behind the bar or restaurant
Full brand platform: brand idea, mission, vision, values, emotional drivers, archetypes, brand attributes, and unique selling proposition (USP)
Unique tone of voice creation
Guide Book
10.00-18.00
Jan, Mon
03
Research into competitors, audience, and trends
Visual direction and concept development
Design system and core visual elements
Material preparation and technology testing
Final assembly of the Guide Book: logo lockups, brandmark, colour palette, typefaces, graphics, photography and video style, illustrations, pictograms, icons, digital guide, social media, POSm, merchandise, and clear guidelines on correct and incorrect usage.
Brandbook
10.00-18.00
Jan, Mon
04
Integration of the concept, brand platform, Guide Book, and venue storytelling into one comprehensive brandbook
Preparation of production-ready materials
Delivery of all assets and source files via organised cloud storage
Website
10.00-18.00
Jan, Mon
05
Website structure planning
Reference selection
SEO-informed copywriting
Web design
Animation design
Responsive adaptation for desktop, tablet, and mobile
No-code / low-code development or creative supervision of the dev team
Booking system integration, pixels and marketing link setup (for no-code / low-code builds)
Support
10.00-18.00
Jan, Mon
06
We stay involved to review and refine contractor work, making sure your brand is expressed clearly in every part of the space.
Along with final files, we offer handover sessions, online or in person, to share the thinking behind the style.