We build brands for bars, restaurants and hotels. Not logos — brands: the idea, the name, the voice, the visual system, and the website that carries it all. Based in Dubai, working wherever the project is: Lucerne, Paris, Monaco, London, Moscow.
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2025
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fuoco
2024
Branding
Brand platform, identity, and website for a vinotería and restaurant made for those who’ve had enough of DIFC gold and forced conversations.
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2026
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How a branding project runs
Seven stages, in order. Each one ends with something you can use, not a presentation about what we might do next. The audit tells you where the brand actually stands. Naming gives you a name you own, checked and transferred. The platform settles what the brand believes. The Guide Book turns that into a design system. The brandbook makes it production-ready. The website makes it work. Design support keeps it intact once contractors take over.
Deconstruction Audit
10.00-18.00
Jan, Sun
0
A deep dive into the brand as it stands: strengths, gaps, ideas, context, and ambition.
Naming
10.00-18.00
Jan, Mon
01
- Competitor, market, and trend research
- Mapping positioning directions
- Name generation
- Trademark and IP checks
- Ownership transfer
Brand platform
13.00-14.00
Apr, Tue
02
Deconstruction Mapping — a structured breakdown of the brand’s sensory and behavioural layers: taste, service, visual identity, digital presence.
- Competitor, market, and trend research
- Target audience deep dive with guest profiles and insight mapping
- Strategic positioning
- Crafting the core brand idea — the concept behind the bar or restaurant
- Full brand platform: brand idea, mission, vision, values, emotional drivers, archetypes, brand attributes, and unique selling proposition (USP)
- Unique tone of voice creation
Guide Book
16.00-19.00
May, Wed
03
Insight Mixing
We take the big signals — trends, shifts, headlines — and mix them with the textures of place: what grows there, how it feels, why it matters.
We take the big signals — trends, shifts, headlines — and mix them with the textures of place: what grows there, how it feels, why it matters.
- Research into competitors, audience, and trends
- Visual direction and concept development
- Design system and core visual elements
- Material preparation and technology testing
- Final assembly of the Guide Book: logo lockups, brandmark, colour palette, typefaces, graphics, photography and video style, illustrations, pictograms, icons, digital guide, social media, POSm, merchandise, and clear guidelines on correct and incorrect usage.
Brandbook
11.00-15.00
Aug, Thu
04
Roll-out of the full system into a working brand guide — from social templates to packaging and the website.
- Integration of the concept, brand platform, Guide Book, and venue storytelling into one comprehensive brandbook
- Preparation of production-ready materials
- Delivery of all assets and source files via organised cloud storage
Website
17.00-18.00
Oct, Fri
05
Craft Prototyping
We build real marketing tools, not mockups.
We build real marketing tools, not mockups.
- Website structure planning
- Reference selection
- SEO-informed copywriting
- Web design
- Animation design
- Responsive adaptation for desktop, tablet, and mobile
- No-code / low-code development or creative supervision of the dev team
- Booking system integration, pixels and marketing link setup (for no-code / low-code builds)
Design Support
15.00-16.00
Dec, Sat
06
Sun-Injection
We bring in sharp highlights and surface the quiet complexities that make everything work.
We bring in sharp highlights and surface the quiet complexities that make everything work.
- We stay involved to review and refine contractor work, making sure your brand is expressed clearly in every part of the space.
- Along with final files, we offer handover sessions, online or in person, to share the thinking behind the style.
who we work with
Restaurant and bar owners opening their first venue, and international groups — Hookahplace runs 180 venues worldwide. F&B franchises moving into new markets — we took Myata Platinum, the CIS’s biggest F&B franchise, into MENA. Chefs building something personal — CAAA by Pietro Catalano in Lucerne is now in the MICHELIN Guide, and its Flavor of Sounds menu was named among the world’s eight most inventive by The World’s 50 Best Bars in 2024.
If you already know exactly what you want, we’re probably not the fastest option. If you know how it should feel but not yet what it is, that’s the part we’re good at.
If you already know exactly what you want, we’re probably not the fastest option. If you know how it should feel but not yet what it is, that’s the part we’re good at.
Call me
Ekaterina Bogdanova
Creative Director
Copywriter
Art director
Designer
Valeria Kulesh
Daria Vasileva
Daria Trekhleb
Cocktail Creators
Andrey Bolshakov
and Ilya Velikanov
and Ilya Velikanov
Me
Creator
faq
Seven stages. A deconstruction audit maps the brand as it stands. Naming covers research, generation, trademark and IP checks, and ownership transfer. The brand platform defines positioning, the core idea, mission, vision, values, archetypes, USP and tone of voice. The Guide Book builds the design system — logo lockups, palette, typefaces, photography and video style, pictograms, social media and merchandise. The brandbook rolls it all into production-ready materials with source files. The website turns it into a working marketing tool. Design support keeps us involved after handover: we review contractor work and run handover sessions, online or in person.
Yes. Alongside Dubai projects such as NAHATÉ, Fuoco, Sobremesa and Hookahplace, Liquid Design has delivered work in Lucerne for CAAA by Pietro Catalano, in Paris for Baccarat x Little Red Door, in Monaco for Baccarat during the Formula 1 Grand Prix, in London for Kinky, in Portugal for Three House, and across the CIS and MENA for the Myata franchise.
Yes. Naming is a full stage of the process and includes competitor, market and trend research, mapping of positioning directions, name generation, trademark and IP checks, and transfer of ownership to the client.
Yes. The website is one of the seven stages of a branding project and covers structure planning, reference selection, SEO-informed copywriting, web design, animation design, responsive adaptation for desktop, tablet and mobile, no-code or low-code development or creative supervision of a dev team, and integration of booking systems, pixels and marketing links.
Yes, through the consulting side of the agency. The Flavor of Sounds menu created with CAAA by Pietro Catalano in Lucerne was named among the world’s eight most inventive cocktail menus by The World’s 50 Best Bars in 2024. Other beverage work includes NAHATÉ in Dubai, Fuoco at Dubai Creek Harbour, Kinky in London and a VVIP programme for Baccarat at the Monaco Grand Prix.
Branding projects run from AED 30,000 to AED 120,000, roughly USD 8,000 to USD 33,000. Where a project lands in that range depends on scope: naming on its own sits at the lower end, while a full programme with brand platform, complete brandbook and website sits at the upper end.
From three months. The timeline depends on scope and on how quickly decisions come back from your side — the deconstruction audit, naming and brand platform each need a round of client input before the next stage can start.
all the eye candy’s on our
Office 502, Adel Ahmed Building
Al Mararr, Dubai, United Arab Emirates
Al Mararr, Dubai, United Arab Emirates
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