A deep dive into the brand as it stands: strengths, gaps, ideas, context, and ambition.
Naming
10.00-18.00
Jan, Mon
01
Competitor, market, and trend research
Mapping positioning directions
Name generation
Trademark and IP checks
Ownership transfer
Brand platform
13.00-14.00
Apr, Tue
02
Deconstruction Mapping — a structured breakdown of the brand’s sensory and behavioural layers: taste, service, visual identity, digital presence.
Competitor, market, and trend research
Target audience deep dive with guest profiles and insight mapping
Strategic positioning
Crafting the core brand idea — the concept behind the bar or restaurant
Full brand platform: brand idea, mission, vision, values, emotional drivers, archetypes, brand attributes, and unique selling proposition (USP)
Unique tone of voice creation
Guide Book
16.00-19.00
May, Wed
03
Insight Mixing We take the big signals — trends, shifts, headlines — and mix them with the textures of place: what grows there, how it feels, why it matters.
Research into competitors, audience, and trends
Visual direction and concept development
Design system and core visual elements
Material preparation and technology testing
Final assembly of the Guide Book: logo lockups, brandmark, colour palette, typefaces, graphics, photography and video style, illustrations, pictograms, icons, digital guide, social media, POSm, merchandise, and clear guidelines on correct and incorrect usage.
Brandbook
11.00-15.00
Aug, Thu
04
Roll-out of the full system into a working brand guide — from social templates to packaging and the website.
Integration of the concept, brand platform, Guide Book, and venue storytelling into one comprehensive brandbook
Preparation of production-ready materials
Delivery of all assets and source files via organised cloud storage
Website
17.00-18.00
Oct, Fri
05
Craft Prototyping We build real marketing tools, not mockups.
Website structure planning
Reference selection
SEO-informed copywriting
Web design
Animation design
Responsive adaptation for desktop, tablet, and mobile
No-code / low-code development or creative supervision of the dev team
Booking system integration, pixels and marketing link setup (for no-code / low-code builds)
Design Support
15.00-16.00
Dec, Sat
06
Sun-Injection We bring in sharp highlights and surface the quiet complexities that make everything work.
We stay involved to review and refine contractor work, making sure your brand is expressed clearly in every part of the space.
Along with final files, we offer handover sessions, online or in person, to share the thinking behind the style.