Credits
Creative Direction:
Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Pleasure, scaled and sharpened for a new region
MYATA didn’t come to blend in. The concept fuses indulgence with innovation — tactile materials, futuristic forms, original recipes, and a digital edge. Liquid Design reimagined the identity for the MENA market, grounding it in regional insight and making it ready to scale.
It’s still pleasure-first. Just now, it’s speaking fluent Arabic.
A new look for modern indulgence
We reshaped MYATA’s visual system as a digital-first gallery of pleasure. Sculpted canyons, soft curves, and tactile walls pull you in — part brand, part atmosphere. Even the coasters get in on the act: designed like inside-out menus that fold form into function.
Modern typography anchors the system. And a playful, tactile menu turns every choice into part of the experience.
Built for the MENA audience
The updated concept reflects real behavioural insight. Every design cue — from shape to pacing — is tuned to how people in the region move, choose, and connect. These aren’t just aesthetic decisions. They’re experience strategies. The format is franchise-ready, but nothing about it feels standard.
A full system, made to deliver
All updates were packaged into a complete toolkit: brand book, brand platform, design guide, digital guidelines, and a full set of branded content assets. The system gives teams and partners what they need to grow without guesswork.
A site designed to tempt and unfold
The MYATA website borrows from the pleasure gallery concept. It draws you in slowly, with motion that entices and visuals that reward curiosity. Scroll by scroll, it deals out dishes, drinks, smoky rituals, and parties worth dressing up for.
It’s all shaped around MYATA’s guiding principle — one simple call to action: Unlock all the facets of pleasure.
And don’t keep it to yourself.
MYATA didn’t come to blend in. The concept fuses indulgence with innovation — tactile materials, futuristic forms, original recipes, and a digital edge. Liquid Design reimagined the identity for the MENA market, grounding it in regional insight and making it ready to scale.
It’s still pleasure-first. Just now, it’s speaking fluent Arabic.
A new look for modern indulgence
We reshaped MYATA’s visual system as a digital-first gallery of pleasure. Sculpted canyons, soft curves, and tactile walls pull you in — part brand, part atmosphere. Even the coasters get in on the act: designed like inside-out menus that fold form into function.
Modern typography anchors the system. And a playful, tactile menu turns every choice into part of the experience.
Built for the MENA audience
The updated concept reflects real behavioural insight. Every design cue — from shape to pacing — is tuned to how people in the region move, choose, and connect. These aren’t just aesthetic decisions. They’re experience strategies. The format is franchise-ready, but nothing about it feels standard.
A full system, made to deliver
All updates were packaged into a complete toolkit: brand book, brand platform, design guide, digital guidelines, and a full set of branded content assets. The system gives teams and partners what they need to grow without guesswork.
A site designed to tempt and unfold
The MYATA website borrows from the pleasure gallery concept. It draws you in slowly, with motion that entices and visuals that reward curiosity. Scroll by scroll, it deals out dishes, drinks, smoky rituals, and parties worth dressing up for.
It’s all shaped around MYATA’s guiding principle — one simple call to action: Unlock all the facets of pleasure.
And don’t keep it to yourself.
MYATA
all the eye candy’s on our
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Al Mararr, Dubai, United Arab Emirates
Al Mararr, Dubai, United Arab Emirates
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