Credits
Creative Direction:
Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
A wine bar with soul, built for the city that never slows down
In a neighbourhood full of big statements and bigger egos, Fuoco found a different lane. Warm, quick-witted, and impossible to fake, it brings the rhythm of a southern evening to Dubai’s Creek Harbour. Great music, better wine, comfort food, and just the right amount of table talk.
No pretence. No velvet theatre. A place that opens up the longer you stay.
Identity that loosens the tie
Fuoco’s visuals blend contrast with ease. Polished, but never too proper. Modern type meets rich textures and just enough attitude.
We gave Fuoco a mascot: Fiammo. Half flame, half ringleader, he’s a little surreal, totally magnetic, and always in his element when no one’s in a rush.
Mixing drinks, your way
Bar consultants Andrey and Ilya, part of the Liquid Design team, replaced the usual cocktail list with a format that puts guests in charge. Pick a base, add a balance, top it off with an accent. Over 200 possible combinations, all depending on the moment.
A menu that plays along
A puzzle-style menu that clicks together like a flavour map. Three tiles, one custom mix, a handoff to the server. Guests can take it home if they like — a small reminder of the night’s favourite pour.
It’s playful and tactile, but it also works. The format keeps things fresh and encourages people to come back and experiment again. For the client, return rate is a key metric. It’s the customisation that keeps it high.
The full system, served hot
We built every piece: identity, voice, storytelling, signage, character design, custom merch, and a tailored website. That site moves fast and speaks clearly. Accordion menus, smart animations, one-tap booking. It’s designed for people working six days a week who don’t have time to figure out where to click.
Behind it all is a full brand kit: detailed design guides, voice principles, and templates that make future rollouts faster, easier, and consistently on-brand.
The kind of brand people come back to
Fuoco was built to feel effortless, but nothing about it is accidental. The drinks, the mascot, the way the menu clicks together — the whole system gives people freedom to explore and a reason to return. This is a smart, flexible identity that works on the floor, on the page, and in the hands of every guest.
Fiammo, by the way, is now our creative director’s spirit animal. We get it.
In a neighbourhood full of big statements and bigger egos, Fuoco found a different lane. Warm, quick-witted, and impossible to fake, it brings the rhythm of a southern evening to Dubai’s Creek Harbour. Great music, better wine, comfort food, and just the right amount of table talk.
No pretence. No velvet theatre. A place that opens up the longer you stay.
Identity that loosens the tie
Fuoco’s visuals blend contrast with ease. Polished, but never too proper. Modern type meets rich textures and just enough attitude.
We gave Fuoco a mascot: Fiammo. Half flame, half ringleader, he’s a little surreal, totally magnetic, and always in his element when no one’s in a rush.
Mixing drinks, your way
Bar consultants Andrey and Ilya, part of the Liquid Design team, replaced the usual cocktail list with a format that puts guests in charge. Pick a base, add a balance, top it off with an accent. Over 200 possible combinations, all depending on the moment.
A menu that plays along
A puzzle-style menu that clicks together like a flavour map. Three tiles, one custom mix, a handoff to the server. Guests can take it home if they like — a small reminder of the night’s favourite pour.
It’s playful and tactile, but it also works. The format keeps things fresh and encourages people to come back and experiment again. For the client, return rate is a key metric. It’s the customisation that keeps it high.
The full system, served hot
We built every piece: identity, voice, storytelling, signage, character design, custom merch, and a tailored website. That site moves fast and speaks clearly. Accordion menus, smart animations, one-tap booking. It’s designed for people working six days a week who don’t have time to figure out where to click.
Behind it all is a full brand kit: detailed design guides, voice principles, and templates that make future rollouts faster, easier, and consistently on-brand.
The kind of brand people come back to
Fuoco was built to feel effortless, but nothing about it is accidental. The drinks, the mascot, the way the menu clicks together — the whole system gives people freedom to explore and a reason to return. This is a smart, flexible identity that works on the floor, on the page, and in the hands of every guest.
Fiammo, by the way, is now our creative director’s spirit animal. We get it.
Fuoco
all the eye candy’s on our
Office 502, Adel Ahmed Building
Al Mararr, Dubai, United Arab Emirates
Al Mararr, Dubai, United Arab Emirates
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