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Text me baby

Branding

Text me baby

Branding

Jan
Jan
Dec
Dec
2025
2024
Nov
Nov
May
May
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Apr
Feb
Feb
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SOBREMESA
2025
Branding
A mystical identity for a modern
gastronomic cult. We created a custom
alphabet, an elegant palette drawn from nature, and a storytelling world shaped around invented traditions and the guest journey.
MYATA
2024
Branding
The CIS’s biggest F&B franchise entered MENA with bigger plans. We reworked the visual system — logo, mark, type, palette, and digital touchpoints — to match the ambition.
The Brand Book
complete with platform, storytelling design guide, and merchandise — sits alongside a website designed to pull you in like a Netflix series.
Named one of the world’s top 8 cocktail menus by The World’s 50 Best Bars 2024.
We designed the UI, curated the content, and handled the full layout.
Branding
Here, it’s wine, real company, and the kind of view that slows time over Creek Harbour. Fiammo, the brand’s signature character, always glows in the background.
fuoco
2024
Branding
Brand platform, identity, and website for a vinotería and restaurant made for those who’ve had enough of DIFC gold and forced conversations.
CAAA by Pietro Catalano
2024
Website
A digital cocktail menu where guests choose by sound, not ingredients. The experience begins before the first sip: full emotional immersion through audio, interface, and mood.
ПЭПЭ [pɛ.ˈpɛ]
2024
Rebranding
A bold identity for the franchise turning healthy food into a flex. We built the brand world — logo, tone, guest types, mission, values — made to connect, post, and spread.
NAHATÉ
2025
Branding
Dubai’s standout luxury dining concept needed more than a look. We built the brand, shaped the voice, designed the site, and stayed on board for a year.
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2025
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A deep dive into the brand as it stands: strengths, gaps, ideas, context, and ambition.
  • Competitor, market, and trend research
  • Mapping positioning directions
  • Name generation
  • Trademark and IP checks
  • Ownership transfer
Deconstruction Mapping — a structured breakdown of the brand’s sensory and behavioural layers: taste, service, visual identity, digital presence.

  • Competitor, market, and trend research
  • Target audience deep dive with guest profiles and insight mapping
  • Strategic positioning
  • Crafting the core brand idea — the concept behind the bar or restaurant
  • Full brand platform: brand idea, mission, vision, values, emotional drivers, archetypes, brand attributes, and unique selling proposition (USP)
  • Unique tone of voice creation
Insight Mixing
We take the big signals — trends, shifts, headlines — and mix them with the textures of place: what grows there, how it feels, why it matters.

  • Research into competitors, audience, and trends
  • Visual direction and concept development
  • Design system and core visual elements
  • Material preparation and technology testing
  • Final assembly of the Guide Book: logo lockups, brandmark, colour palette, typefaces, graphics, photography and video style, illustrations, pictograms, icons, digital guide, social media, POSm, merchandise, and clear guidelines on correct and incorrect usage.
Roll-out of the full system into a working brand guide — from social templates to packaging and the website.

  • Integration of the concept, brand platform, Guide Book, and venue storytelling into one comprehensive brandbook
  • Preparation of production-ready materials
  • Delivery of all assets and source files via organised cloud storage
Craft Prototyping
We build real marketing tools, not mockups.

  • Website structure planning
  • Reference selection
  • SEO-informed copywriting
  • Web design
  • Animation design
  • Responsive adaptation for desktop, tablet, and mobile
  • No-code / low-code development or creative supervision of the dev team
  • Booking system integration, pixels and marketing link setup (for no-code / low-code builds)
Sun-Injection
We bring in sharp highlights and surface the quiet complexities that make everything work.

  • We stay involved to review and refine contractor work, making sure your brand is expressed clearly in every part of the space.
  • Along with final files, we offer handover sessions, online or in person, to share the thinking behind the style.
team
Call me
Ekaterina Bogdanova
Creative Director
Copywriter
Art director
Designer
Valeria Kulesh
Daria Vasileva
Daria Trekhleb
Cocktail Creators
Andrey Bolshakov
and Ilya Velikanov
Connect
Me
Creator
Consulting
Send CV
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Al Mararr, Dubai, United Arab Emirates
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