Hookahplace – a lounge zone that generates traffic and grows revenue each month.

Dubai

2025

Consulting: Opening

marketing: strategy

Branding adaptation

1. Introduce and establish the brand of best-in-class hookahs in UAE

2. Introduce a format of “hookah pairings” as a part of key concept

3. Hire and train the core team. Attract the best bartenders and chefs for special events to bring traffic

4. Set up the best ergonomic design for most efficient and visually mesmerising cocktail prep in town

5. Consult and open the Hookahplace in Downtown Dubai and prepare for Marina Bay opening

GOALS

Services

Concept & Philosophy

Premium quality hookahs – this time in UAE. Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together to exchange ideas.

Crafted the big idea, values, and USP of the brand

Dubai’s premium district

Premium quality hookahs

Signature drinks

Ergonomics and equipment

Together with a designer we rethought the interior to make it ergonomic and social-media-worthy. In collaboration, we managed to: 

Set up the bar stations for fast and efficient work 
Select the necessary bar equipment
Choose the layout according to the region’s requirements

As the outcome, Hookahplace is suitable for chef’s tables, bartender shows – and suitable to seat 100+ people at one given time.

Menu: development

At Hookahplace DIFC, people come for the best (no exaggeration) hookahs in Dubai (and the world). That's the main reason. But the real aim is socialising and new experiences.

Businesspeople often drop by to discuss work or unwind after hours with friends. We don't want to take away from that.

Cocktails & hookahs connecting people and average check surged by 30%

Engaging flavours without being overly complex

At the hookah lounge, we don't have fancy lab equipment or a large prep room. However, the thirst for new experiences is ever-present. That's why we offer intriguing yet approachable flavours, introducing guests to modern hookah culture without overwhelming them.

Quick and easy to prepare

Hookah-pairing

More often than not, Hookaplace DIFC
is packed. The average foot traffic is XXX people per day. Our drinks should be quick and easy to serve, mostly using pre-mixes to keep the prep space compact.

And, of course, our drinks should
be designed to complement the hookah experience, enhancing the flavours
and maximising the pleasure of socialising.

Cocktails

Mocktails

Our mocktails closely mimic the profiles of traditional cocktails. We've curated collection that resonates with guests who, for various reasons, choose not to consume alcohol but still want to savour the taste and aesthetics of a cocktail.

Special Coffee Menu

We've seamlessly blended our coffee expertise with mixology skills to craft something truly unique.

Once the cocktail list is finalised, the Liquid Design team provides thorough training to the bar team, covering everything from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos to ensure consistency and quality in every drink.

The extensive work on the bar menu paid off, literally. The average check has surged by 30%. 

HR & trainings

The business is only as good as its team.
The bartenders at Hookahplace are trained in mixology, making specialty drinks, various techniques like distillation and fermentation – so that they can not only make a drink according to the menu, but to actually explain the science behind it and put on a show.

But hard skills are only 50% of the success: every bartender is trained to keep up with the best standards of the hospitality industry so that every client can feel that the level of service is sky-high. 

Training is an investment – so when we saw that the staff cost decreased by 9%, we weren’t too surprised. 

Best standards of hospitality that saves you money: Staff Cost decreased by 9%

Under our guidance, Myo Aung became a finalist of the 2023 Monkey Shoulder competition, House of angostura UAE competition, 3th place awardee at Joseph Cartron competition and  The Bar Craft Challenge 2023. He grew in a year from a Bartender to a Senior bartender for all the Hookahplaces in the UAE.

Our trainings

How to measure balance

Clarification and Cordials

Fermentation and Sustainability

Distillation. Rotary Evaporator

Foams and Textures

How to create cocktail menu

5-Stars Service

Сomplaint as a gift

Events & PR

Dubai, being a cosmopolitan city, attracts ambitious individuals from around the globe who come here to create fantastic projects. To immerse oneself in the culture of a new country, a simple conversation with people on the street is often enough.

Observing this, we came up with an idea:
What if we invite local influencers of the city to guest shifts? Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift? 

It's a new special event every week
The experiences will vary – top-class professionals from Europe, Asia and America will keep it fresh. It will never get old. 
It's an introduction to bar culture without leaving your favourite hookah lounge.
It's practically free for management.

Events that generate traffic. Free for management – luxurious for guests.

Next Steps

The stellar performance of Hookahplace DIFC has inspired the owners to open three more venues in Marina & Business Bay, Dubai and Abu Dhabi.

What do you need consulting for?

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What do you need consulting for?

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