About Liquid Design
Liquid Design is a branding and consulting agency for the hospitality industry, based in Dubai since 2022. We build brands for bars, restaurants and hotels — and, just as often, the venues themselves.
Two halves of the same job
Most agencies stop at the logo. Most consultants start after the brand is already decided. We do both, which is the only way either one works properly.
Branding covers the idea and everything that carries it: the deconstruction audit, naming with trademark checks and transfer of ownership, the brand platform, tone of voice, the full design system, the brandbook, the website, and design support after handover.
Consulting covers the venue itself: concept and positioning, investment, tenders, bar station ergonomics and equipment, beverage programmes, cocktail menus and wine lists, recruitment and training of the team, through to opening night.
A cocktail menu designed by people who never wrote the brand platform tends to look like a cocktail menu. Ours tends to look like the place.
Branding covers the idea and everything that carries it: the deconstruction audit, naming with trademark checks and transfer of ownership, the brand platform, tone of voice, the full design system, the brandbook, the website, and design support after handover.
Consulting covers the venue itself: concept and positioning, investment, tenders, bar station ergonomics and equipment, beverage programmes, cocktail menus and wine lists, recruitment and training of the team, through to opening night.
A cocktail menu designed by people who never wrote the brand platform tends to look like a cocktail menu. Ours tends to look like the place.
What we’ve built
CAAA by Pietro Catalano in Lucerne is listed in the MICHELIN Guide. The Flavor of Sounds menu we created for it — where guests choose a cocktail by sound rather than by ingredients — was named among the world’s eight most inventive cocktail menus by The World’s 50 Best Bars in 2024.
NAHATÉ in Dubai runs across three zones we laid out: the main restaurant, the Baccarat VIP Room and the Jacob&Co. lounge. Its signature serve costs €37,500.
For Baccarat at the Monaco Grand Prix we built a VVIP beverage programme served in Baccarat crystal on the Fairmont terrace above the Hairpin, including a Negroni poured over 100,000-year-old Arctic ice.
We took Myata Platinum, the CIS’s biggest F&B franchise, into MENA. We launched Hookahplace in Downtown Dubai as part of a 180-venue international brand. We built Fuoco’s wine list at Dubai Creek Harbour, Kinky’s four-act menu in London, Three House’s ocean-tuned serves in Madeira, and rebranded MEDINA Coffee.
NAHATÉ in Dubai runs across three zones we laid out: the main restaurant, the Baccarat VIP Room and the Jacob&Co. lounge. Its signature serve costs €37,500.
For Baccarat at the Monaco Grand Prix we built a VVIP beverage programme served in Baccarat crystal on the Fairmont terrace above the Hairpin, including a Negroni poured over 100,000-year-old Arctic ice.
We took Myata Platinum, the CIS’s biggest F&B franchise, into MENA. We launched Hookahplace in Downtown Dubai as part of a 180-venue international brand. We built Fuoco’s wine list at Dubai Creek Harbour, Kinky’s four-act menu in London, Three House’s ocean-tuned serves in Madeira, and rebranded MEDINA Coffee.
Who runs it
Andrey Bolshakov — co-founder and CEO, leading consulting, bar concepts and beverage programmes. Former head bartender at Insider Bar in Moscow. He organised the first Middle East Cocktail Week with Baccarat and speaks at Horeca Oman, Saudi Horeca and The Gulf Bar Show.
Ekaterina Bogdanova — co-founder and Chief Creative Officer, leading branding and creative direction. She has run creative on NAHATÉ, Fuoco, Sobremesa, Myata Platinum and MEDINA Coffee.
The core team is small and named on every project: Daria Vasileva as art director, Valeria Kulesh and Ksenia Baranova on design, Ilya Velikanov on cocktail creation, Daria Trekhleb on copy.
Ekaterina Bogdanova — co-founder and Chief Creative Officer, leading branding and creative direction. She has run creative on NAHATÉ, Fuoco, Sobremesa, Myata Platinum and MEDINA Coffee.
The core team is small and named on every project: Daria Vasileva as art director, Valeria Kulesh and Ksenia Baranova on design, Ilya Velikanov on cocktail creation, Daria Trekhleb on copy.
Where we work
Dubai is home. NAHATÉ, Fuoco, Sobremesa, Hookahplace and Myata Platinum are all Dubai projects.
Beyond that: Moscow, Lucerne, Monaco, Paris, London and Madeira. We travel for the project rather than for the market.
Beyond that: Moscow, Lucerne, Monaco, Paris, London and Madeira. We travel for the project rather than for the market.
What it costs
Branding projects run from AED 30,000 to AED 120,000 — roughly USD 8,000 to USD 33,000 — and take from three months. Naming on its own sits at the lower end; a full programme with brand platform, brandbook and website sits at the upper end.
Not the other Liquid
Liquid Design is a UAE company, registered in Dubai as LIQUID DESIGN FOR MARKETING RESEARCH & CONSULTANCIES CO. L.L.C, registration no. 1237004, at Office 502, Adel Ahmed Building, Al Mararr.
We are not connected to Liquid Agency in San Jose, Liquid Branding, or Liquid Designs in Gurgaon. Different companies, different continents, similar names.
We are not connected to Liquid Agency in San Jose, Liquid Branding, or Liquid Designs in Gurgaon. Different companies, different continents, similar names.
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