Liquid Design

School

2022

Consulting Agency in the HoReCa segment

Our goal is to create and improve ambitious bars, restaurants and spirits brands by applying a comprehensive approach, which includes all the aspects from creating business philosophy and ergonomics to implementation of the communication strategy.

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fill

the world

with atmospheric

bars

fill

the world

with atmospheric

bars

School
Instagram LinkedIn youtube

Our goal is to create and improve ambitious bars, restaurants and spirits brands by applying a comprehensive approach, which includes all the aspects from creating business philosophy and ergonomics to implementation of the communication strategy.

Liquid

Design

We specialise in this narrow segment

because we have grown in this field

and we fully understand that every

detail is essential for the ecosystem

of the entire project.

We have been working as bartenders,

ambassadors, marketing managers

and creators for a long time, so we

are able to create unique concepts

together with you today.

We started a conceptual online school for bartenders, where we teach how to create places with a great atmosphere and drinks with meanings and give ideas for their promotion.

During the course, you create a ready-made project and a plan for its promotion. That means you will be able to work with it once you graduate! We and the community will stay in touch with you to give our support.

more

Hard Skills course

The Hard Skills course helps you boost all the bar techniques necessary for a modern bartender and learn how to use them to create a unique cocktail menu

Now

We work with people and for people. We develop creative concepts, modern teaching methods, and implement effective business processes so that everyone can get a unique bar experience and the highest level of service wherever they might be on the planet.

Projects

We work with people and for people. We develop creative concepts, modern teaching methods, and implement effective business processes so that everyone can get a unique bar experience and the highest level of service wherever they might be on the planet.

Education

SUSHISAMBA

Employee training programme
Hard Skills: Modern and classic cocktail making techniques, theory and practice, team building
In the final stage: Cocktail competition and a complete cocktail menu created by the team
brand promotion

baccarat

Consultancy Services and Collaborations

DCC 2023: First-ever Cocktail Festival in the Middle East
Baccarat x Little Red Door x Bolshakov: The brand's debut guest shift
Consultancy for Baccarat: Expanding into new sales territory - bars and mixed drinks

hookahplace

Downtown & Marina
Autumn, 2023

2nd and 3rd smoking and lounge places in Dubai
by legendary Hookahplace
with Bar by Liquid Design Team

Caaa by Catalano Pietro

Lucerne, Switzerland
Autumn, 2022

Fine Dining & High End Cocktail
Chef & entrepreneur – Pietro Catalano
Design – External Reference
Bar – Liquid Design Agency

consulting

insiderbar

№13 in World 50 Best Bars 2021 less then for an year since have been open, the highest entire
for the whole history of the W50BB
The Best New Opening London Essence, special nomination W50BB
The Best Bar of the year 2022, GQ
The Best Bar in Russia 2022, Where to Eat
• newest bar technics never used before in the world
• first collaboration bar with luxury brand Baccarat in the world
• unique bar station created with Behind Bars (Oslo, Norway)
event

DCC

Boutique cocktail festival
First event was in Dubai 13-16 March
• 11 Startenders around the world
• 14 Unique Trainings 
• 11 Guest shifts in 5 best bars in the city
• 1760 cocktails during 2 evenings 
• 11 signature drinks inspired by Baccarat glasses
LD’Consultancy for

bars and restaurants

1
Identity
Creating concept and brand positioning statement. Identifying target audience
2
Development
Working alongside contractors and sourcing equipment
3
Contracts
Searching specialty food and beverage suppliers and assisting with signing contracts on favourable conditions.
4
Human Resource management 
Assisting in identifying the right staff for recruitment and onboarding
5
Marketing
Developing strategic marketing plans, identifying trends and potential opportunities in a company's marketing campaigns
6
Opening
Providing an on-site specialist consultant at the early stages of operations
7
Promoting
Promoting the bar through the local and global bartending community, and through brands and media collaborations
8
Result
Delivering desirable results and accomplishing set goals
1
Identity
Creating concept and brand positioning statement. Identifying target audience
2
Development
Working alongside contractors and sourcing equipment
3
Contracts
Searching specialty food and beverage suppliers and assisting with signing contracts on favourable conditions.
4
Human Resource
management
Assisting in identifying the right staff for recruitment and onboarding
5
Marketing
Developing strategic marketing plans, identifying trends and potential opportunities in a company's marketing campaigns
6
Opening
Providing an on-site specialist consultant at the early stages of operations
6
Opening
Providing an on-site specialist consultant at the early stages of operations
7
Promoting
Promoting the bar through the local and global bartending community, and through brands and media collaborations
8
Result
Delivering desirable results and accomplishing set goals
1
Identity
Creating concept and brand positioning statement. Identifying target audience
2
Development
Working alongside contractors and sourcing equipment
3
Contracts
Searching specialty food and beverage suppliers and assisting with signing contracts on favourable conditions.
4
Human Resource
management 
Assisting in identifying the right staff for recruitment and onboarding
5
Marketing
Developing strategic marketing plans, identifying trends and potential opportunities in a company's marketing campaigns
6
Opening
Providing an on-site specialist consultant at the early stages of operations
7
Promoting
Promoting the bar through the local and global bartending community, and through brands and media collaborations
8
Result
Delivering desirable results and accomplishing set goals

more

LD’Consultancy for

brands and events

1
Strategy
We develop a brand promotion strategy for on-trade
2
Concepts
We develop unique promotion concepts
3
Competitions
We organise events with bar community (competitions, guests shifts, masterclasses, workshops)
4
Influencers
We work with industry influencers to promote brands
5
Trainings
We provide trainings for retail and on-trade employees
6
Catering
We manage events: from catering to full-service solution
1
Strategy
We develop a brand promotion strategy for on-trade
2
Concepts
We develop unique promotion concepts
3
Competitions
We organise events with bar community (competitions, guests shifts, masterclasses, workshops)
4
Influencers
We work with industry influencers to promote brands
5
Trainings
We provide trainings for retail and on-trade employees
6
Catering
We manage events: from catering to full-service solution
1
Strategy
We develop a brand promotion strategy for on-trade
2
Concepts
We develop unique promotion concepts
3
Competitions
We organise events with bar community (competitions, guests shifts, masterclasses, workshops)
4
Influencers
We work with industry influencers to promote brands
5
Trainings
We provide trainings for retail and on-trade employees
6
Catering
We manage events: from catering to full-service solution

more

team
of bar enthusiasts

who gathered at the forefront of the alcohol business. We have had drinks at the best and worst bars in the world. We have created and developed projects that the whole world was talking about. We have found effective solutions for places, events and communications. We used to do that individually. But now we are a team.

Nikita Khlopyanov

Emotion Designer

@nickkhlopyan

Nikita creates cocktail menus with rich taste, puts together strong close-knit teams, thinks strategically, acts logically and gives guests, team members and clients extraordinary feelings and emotions they have never experienced before. He is a sincere person.

He could be met at: City Space bar (World's best 50 bars 2011, No.32), Senior Bartender High bar, Opening Team Leader & Bar Manager BARBOSCO, Bar Manager & Chief Bartender Diageo plc, Johnnie Walker Russia, Brand Ambassador Follow me catering and Brilliant Event, CEO

Personal projects: Nikita competed in more than 20 bar skill contests. He performed on international stages in 6 countries. From 2016 to 2020, he was a guest bartender on the most iconic bar shows and visited over ten distilleries. He opened a cocktail bar with more than 100 original cocktails in the centre of Moscow on Red Square. He conducted more than 100 workshops and masterclasses and over 30 events for the largest alcohol companies throughout Russia.

Andrey Bolshakov

Cocktail Guru

@andreybolshakov

Andrey is a master of taste and flavour. He is able to make a drink that can even bring you back to childhood. He handles lab equipment better than chemical engineers do. He builds communication with alcoholic beverages companies way cooler than the Tobacco Lobby does.

He could be met at: Insider bar (World's best 50 bars 2021, No.13), Chief Bartender City Space Bar (World's best 50 bars 2011, No.32), Senior Bartender Bombay Sapphire Brand Ambassador in 32 countries Campari Brand Ambassador

Personal projects: Anrey had more than 100 guest shifts in top bars in 37 countries (70 cities). He’s been a resident of all the world’s most iconic bar shows since 2018, has given more than 400 masterclasses around the globe and visited 22 distilleries.

Ekaterina Bogdanova

Architect of Meanings

@katringodgiven

Ekaterina artfully comes up with stories about projects that definitely should be told to grandchildren. Being a creator of brand platforms that work not only in PPTX presentations, she believes that creative ideas must help to optimise costs.

She could be met at: City Space Bar (World's best 50 bars 2011, No.32), Manager Insider Bar ((World's best 50 bars 2021, No.13), SMM i-will, Creative Director Median, RCG (Room 485), Now Agencies, Creator Life News, Editor

Diplomas Creative Director, SKVOT Сonsepting, MADS Presentation, Bonnie&Slide

Denis Pashkov

Fermentation revivalist

@salut.denis

Denis explores the extraordinary and infinite world of fermentation. Through detailed analysis, experimentation, and applied microbiology, he finds ways to eliminate food waste, amplify existing flavors, expand the depth of flavor and create new ones with the help of fermentation. An adept of systematic approach, Denis believes that everything may be - and must be - artanged into system: from inventory to fermentation program. Having over 10 years of experience working at high-end restautants enables him to apply this knowledge to a beverage program in the most efficient way.

He could be met at: White Rabbit (The World’s 50 Best Restaurants 2016 | Ranked No.18), Coya, LPM

Individual achievements: Denis grows organic koji for bars and restaurants, promotes sustainability through fermentation, and helps restaurants run successful business.

Stefano Gambardella

Charm Dealer

@stefano.gambardella

Stefano is Methodical and proactive behind the bar where the Italian hospitality come fists. Stefano trained at the Master Class Campari Academy, Milan, under some of the best global bartenders. He honed his bartending skills in the picturesque Amalfi Coast and went on to work in London Melbourne and Dubai. In his career spanning more than 11 years, he has also been active in bar Consulting for different brands.

He could be met at: Galaxy Bar, Dubai (World's best 50 bars 2021, 2022 No.45), Chief Bartender Lilly Black, Melbourne, Head bartender Shochu Lounge, London, Bartender

Personal projects: Stefano compete in different competitions between Italy and London. In last 5 years he was guest bartender for multiple bar travelling between Europe, Russia and Middle East and visiting the most important Bar Show in the world. In 2019 he opened his ice company back in Italy.

Nikita

Khlopyanov

Emotion Designer

@nickkhlopyan

Nikita creates cocktail menus with rich taste, puts together strong close-knit teams, thinks strategically, acts logically and gives guests, team members and clients extraordinary feelings and emotions they have never experienced before. He is a sincere person.

He could be met at: City Space bar (World's best 50 bars 2011, No.32), Senior Bartender High bar, Opening Team Leader & Bar Manager BARBOSCO, Bar Manager & Chief Bartender Diageo plc, Johnnie Walker Russia, Brand Ambassador Follow me catering and Brilliant Event, CEO

Personal projects: Nikita competed in more than 20 bar skill contests. He performed on international stages in 6 countries. From 2016 to 2020, he was a guest bartender on the most iconic bar shows and visited over ten distilleries. He opened a cocktail bar with more than 100 original cocktails in the centre of Moscow on Red Square. He conducted more than 100 workshops and masterclasses and over 30 events for the largest alcohol companies throughout Russia.

Andrey

Bolshakov

Cocktail Guru

@andreybolshakov

Andrey is a master of taste and flavour. He is able to make a drink that can even bring you back to childhood. He handles lab equipment better than chemical engineers do. He builds communication with alcoholic beverages companies way cooler than the Tobacco Lobby does.

He could be met at: Insider bar (World's best 50 bars 2021, No.13), Chief Bartender City Space Bar (World's best 50 bars 2011, No.32), Senior Bartender Bombay Sapphire Brand Ambassador in 32 countries Campari Brand Ambassador

Personal projects: Anrey had more than 100 guest shifts in top bars in 37 countries (70 cities). He’s been a resident of all the world’s most iconic bar shows since 2018, has given more than 400 masterclasses around the globe and visited 22 distilleries.

Ekaterina

Bogdanova

Architect of Meanings

@katringodgiven

Ekaterina artfully comes up with stories about projects that definitely should be told to grandchildren. Being a creator of brand platforms that work not only in PPTX presentations, she believes that creative ideas must help to optimise costs.

She could be met at: City Space Bar (World's best 50 bars 2011, No.32), Manager Insider Bar ((World's best 50 bars 2021, No.13), SMM i-will, Creative Director Median, RCG (Room 485), Now Agencies, Creator Life News, Editor

Diplomas Creative Director, SKVOT Сonsepting, MADS Presentation, Bonnie&Slide

Stefano

Gambardella

Charm Dealer

@stefano.gambardella

Stefano is Methodical and proactive behind the bar where the Italian hospitality come fists. Stefano trained at the Master Class Campari Academy, Milan, under some of the best global bartenders. He honed his bartending skills in the picturesque Amalfi Coast and went on to work in London Melbourne and Dubai. In his career spanning more than 11 years, he has also been active in bar Consulting for different brands.

He could be met at: Galaxy Bar, Dubai (World's best 50 bars 2021, 2022 No.45), Chief Bartender Lilly Black, Melbourne, Head bartender Shochu Lounge, London, Bartender

Personal projects: Stefano compete in different competitions between Italy and London. In last 5 years he was guest bartender for multiple bar travelling between Europe, Russia and Middle East and visiting the most important Bar Show in the world. In 2019 he opened his ice company back in Italy.

Denis

Pashkov

Fermentation revivalist

@salut.denis

Denis explores the extraordinary and infinite world of fermentation. Through detailed analysis, experimentation, and applied microbiology, he finds ways to eliminate food waste, amplify existing flavors, expand the depth of flavor and create new ones with the help of fermentation. An adept of systematic approach, Denis believes that everything may be - and must be - artanged into system: from inventory to fermentation program. Having over 10 years of experience working at high-end restautants enables him to apply this knowledge to a beverage program in the most efficient way.

He could be met at: White Rabbit (The World’s 50 Best Restaurants 2016 | Ranked No.18), Coya, LPM

Individual achievements: Denis grows organic koji for bars and restaurants, promotes sustainability through fermentation, and helps restaurants run successful business.

our partners

our partners

media about us

Team

Nikita Khlopyanov

Emotion Designer

@nickkhlopyan

Andrey Bolshakov

Cocktail Guru

@andreybolshakov

Ekaterina Bogdanova

Architect of Meanings

@katringodgiven

Stefano Gambardella

Charm Dealer

@stefano.gambardella

Denis Pashkov

Fermentation revivalist

@salut.denis

Contacts

mail

info@liquiddesign.agency

LIQUID DESIGN CO. L.L.C

License No. 1237004

United Arabian Emirates

Liquid Design