Services
Taste Laboratory in the Alps:
Crafting a project coveted by Michelin and The World’s 50 Best Bars
GOALS
Craft a modern bar concept and a unique cocktail menu: innovative and rooted
in lnatural flavours
Attain the status
of the most awarded gastronomic project
in Switzerland
2
Remote recruitment and HR management, training
and storytelling creation
1
3
Concept &
Philosophy
Services
Crafted the big idea, values, and USP of the brand
Concept & Philosophy
Consulting:
Opening
Alps
Technology
Pietro Catalano
The Catalano family's roots extend from farmers to restaurants over many generations. They’ve chosen to embody the rich experience of family by incorporating the surname into the logo of new Dineology restaurant CAAA.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated
the transalpine essence
of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers
of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Hookahplace reimagined. Not only a lounge zone,
but a luxurious experience where hookahs become signature “dishes” – and as a good dish, they
are paired with the best drinks.
Partners
A sensory exploration that transcends boundaries and creates lasting memories
A sensory exploration that transcends boundaries and creates lasting memories
A sensory exploration that transcends boundaries and creates lasting memories
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated
the transalpine essence
of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers
of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Partners
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated
the transalpine essence
of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers
of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Partners
We’ve broken barriers and created one space where Fine dining and Mixology Art come together. Our mission is to deliver an authentic experience marked by quality and innovation.
We're always pushing the boundaries of our craft, seeking new and better ways to create unique experiences. Partnering with top-tier equipment producers, we refuse to limit our creativity, aiming to lead the way in our industry.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers
of meaning.
Best-in-class hookahs in the Middle East paired
with signature drinks. A place that attracts the most progressive audience with the craving for the “next best thing”
One of our core values is ensuring the highest quality in every ingredient we use and in every dish or drink we serve to your table. Behind every single detail, you'll find our team working daily to develop and enhance the quality
of your experience.
Quality (Team)
We're always pushing the boundaries of our craft, seeking new and better ways to create unique experiences. Partnering with top-tier equipment producers, we refuse to limit our creativity, aiming to lead the way
in our industry.
Innovations (Equipment)
is ingredients from local farmers,
our collaboration with a local gallery
and talented people, respect the product
is ingredients from local farmers,
our collaboration with a local gallery
and talented people, respect
the product
Authenticity (Product)
One of our core values is ensuring the highest quality in every ingredient we use and in every dish or drink we serve to your table. Behind every single detail, you'll find our team working daily to develop and enhance the quality of your experience.
Quality (Team)
Innovations (Equipment)
We're always pushing the boundaries of our craft, seeking new and better ways to create unique experiences. Partnering with top-tier equipment producers, we refuse to limit our creativity, aiming to lead the way in our industry.
We're always pushing the boundaries of our craft, seeking new and better ways to create unique experiences. Partnering with top-tier equipment producers, we refuse to limit our creativity, aiming to lead the way in our industry.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Partners
  • Professional Team
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated
the transalpine essence
of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers
of meaning.
Pietro Catalano aimed to create a dining experience that transcended mere sustenance, one that celebrated the transalpine essence of cuisine, bridging cultures and flavours. While this vision sounds beautiful, we enhanced
it with additional layers of meaning.
Partners
  • High End Technic
  • Highest Quality Product
Interior
Design
Interior Design
Consultation with interior designers Creation of a bar station and laboratory
Consulting:
Opening
Execution
Through a conceptual/reflective process driven by new technologies, the design process took as its starting point the use of artificial intelligence image generation tools (Midjourney) to explore possible solutions that would advance towards a parametric design proposal. Subsequently, Grasshopper 3D, a plug-in running within the CAD application Rhinoceros 3D, was used to translate these concepts into three-dimensional models. The final result was materialised through 3D printing and physical construction of the design in Switzerland.
LD’s Tasks
Details on the exact arrangement of all equipment in both bars and the prep area, including outlets and wet points, agreed upon with the designer and the client and outlined in the drawings.
Core team
Legendary External References, masters from Amsterdam with hundreds of successful projects worldwide.
Legendary External References, masters from Amsterdam with hundreds
of successful projects worldwide.
Through a conceptual/reflective process driven by new technologies, the design process took as its starting point the use of artificial intelligence image generation tools (Midjourney) to explore possible solutions that would advance towards a parametric design proposal. Subsequently, Grasshopper 3D, a plug-in running within the CAD application Rhinoceros 3D, was used to translate these concepts into three-dimensional models. The final result was materialised through 3D printing and physical construction of the design
in Switzerland.
Ergonomics
and equipment
Bar counter Creation Laboratory, glassware & equipment
Consulting:
Opening
Ergonomics and equipment
  • Rendered bar modules with precise dimensions, production timelines, and prices, all approved by the client.
  • Submission of a tender proposal to compete.
  • Discount opportunities
Agency Tasks
In the BAR/LAB, every element, from the decor to the drinks,
is meticulously curated to offer guests a glimpse into the heart of CAAA.
It's an invitation to embark on a journey where culinary expertise, artistic vision, and scientific innovation converge, promising an experience that's as enlightening as it is enjoyable.
Bar station
In the BAR/LAB, every element, from the decor
to the drinks, is meticulously curated to offer guests
a glimpse into the heart of CAAA.
It's an invitation to embark on a journey where culinary expertise, artistic vision, and scientific innovation converge, promising an experience that's as enlightening as it
is enjoyable.
Laboratory & equipment
Rendered bar modules with precise dimensions, production timelines, and prices, all approved by the client.
Submission of a tender proposal to compete.
Discount opportunities
catalog
The first cocktail menu where flavour is determined by sound.
Consulting:
Opening
Menu:
development
Menu: development
  • Innovativeness and originality.
  • Contemporary technologies, including laboratory techniques.
  • Emphasis on locally sourced ingredients.
  • Maintain alignment with the overall concept of "extrasensory adventure."
Key Elements:
The bar resonates harmoniously with the venue’s concept, offering a unique drinking experience. We employ state-of-the-art mixology techniques and equipment to create an interactive sensory adventure. Our inaugural cocktail menu features signature alcoholic and non-alcoholic drinks elegantly served in premium glassware with original presentations.

Immersing yourself in the sounds of a nocturnal forest, relishing
the crunch of freshly fallen snow, or indulging in the essence
of a metropolis with us.
Flavour of sounds
Maverick
sour
Metropolis
Whales
spritz
martini
Autumn Wind
gimlet
earthquake
gimlet
old fashioned
Fireplace
Night
Forest
Negroni Twist
Waterfall
Highball
Whales
spritz
Maverick
sour
Metropolis
martini
Autumn Wind
gimlet
earthquake
gimlet
Fireplace
old fashioned
Audio-visual cocktail menu Immerse yourself in the sounds of our inspiration and let your ears guide your drink order.
marketing: strategy
Menu:
website
Menu: website
We've digitised our drinks, paired them with sounds and videos, voiced our welcome with AI, written code, and enhanced it all with powerful sound design. The website with drink selection is only accessible to CAAA guests, but you can still enjoy part of the experience.
We've digitised our drinks, paired them with sounds and videos, voiced our welcome with AI, written code, and enhanced it
all with powerful sound design.
The website with drink selection
is only accessible to CAAA guests, but you can still enjoy part
of the experience.
SOPs, headhunting, shift procedures, team building and motivational program
marketing: strategy
HR
HR
Remotely sourced a bar manager and team.
1
Conducted remote training on service, storytelling, and advanced mixology techniques.
2
Prior to the opening, reinforced online knowledge on-site, delved into nuances, and conducted team-building activities.
3
Developed a motivational programme, including a calculation table, SOPs, and outlined opening and closing shift procedures.
4
Pre Opening marketing is a new black SMM & Press Releases
marketing: strategy
PR
PR
Next Steps
The stellar performance of Hookahplace DIFC has inspired the owners to open three more venues in Marina & Business Bay, Dubai and Abu Dhabi. Liquid Design was the main contractor for developing
the bar areas in these projects.
Exclusive collab
soon
About project
Drop us a message!
Want to reimagine your restaurant or open something brand new?