Hookahplace – a lounge zone
that generates traffic and grows
revenue each month
that generates traffic and grows
revenue each month
Services
Hookahplace – a lounge zone that generates traffic and grows revenue each month.
GOALS
Hire and train the core team. Attract the best bartenders and chefs for special events
to bring traffic
to bring traffic
Set up the best ergonomic design for most efficient
and visually mesmerising cocktail prep in town
and visually mesmerising cocktail prep in town
Introduce and establish
the brand of best-
in-class hookahs
in UAEin lnatural flavours
the brand of best-
in-class hookahs
in UAEin lnatural flavours
1
Introduce a format
of “hookah pairings”
as a part of key concept
of “hookah pairings”
as a part of key concept
2
Hire and train the core team. Attract the best bartenders and chefs
for special events
to bring traffic
for special events
to bring traffic
3
Set up the best ergonomic design
for most efficient
and visually mesmerising cocktail prep in town
for most efficient
and visually mesmerising cocktail prep in town
4
Consult and open
the Hookahplace
in Downtown Dubai
and prepare for Marina Bay opening
the Hookahplace
in Downtown Dubai
and prepare for Marina Bay opening
5
Concept &
Philosophy
Services
Hookah Paring concept that attracts hedonists to discover new experiences
Concept & Philosophy
Consulting:
Opening
Opening
Signature drinks
Dubai’s premium district
Premium quality hookahs
Hookahplace reimagined. Not only a lounge zone, but a luxurious experience
where hookahs become signature “dishes” – and as a good dish, they are paired
with the best drinks.
where hookahs become signature “dishes” – and as a good dish, they are paired
with the best drinks.
Premium quality hookahs – this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs –
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
Premium quality hookahs – this time in UAE.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookahplace reimagined. Not only a lounge zone,
but a luxurious experience where hookahs become signature “dishes” – and as a good dish, they
are paired with the best drinks.
but a luxurious experience where hookahs become signature “dishes” – and as a good dish, they
are paired with the best drinks.
Hookahplace is an established HoReCa brand with 180 successful locations worldwide,
from the USA to Bali. The primary goal for Hookahplace in the UAE was to demonstrate
the best-in-class quality of hookahs in the Middle East and to distinguish itself by pairing hookahs with signature cocktails
from the USA to Bali. The primary goal for Hookahplace in the UAE was to demonstrate
the best-in-class quality of hookahs in the Middle East and to distinguish itself by pairing hookahs with signature cocktails
Hookahplace is an established HoReCa brand with 180 successful locations worldwide, from the USA to Bali. The primary goal
for Hookahplace in the UAE was to demonstrate the best-in-class quality of hookahs in the Middle East and to distinguish itself
by pairing hookahs with signature cocktails
for Hookahplace in the UAE was to demonstrate the best-in-class quality of hookahs in the Middle East and to distinguish itself
by pairing hookahs with signature cocktails
Hookahplace is an established HoReCa brand with 180 successful locations worldwide,
from the USA to Bali. The primary goal
for Hookahplace in the UAE was to demonstrate the best-in-class quality of hookahs in the Middle East and to distinguish itself by pairing hookahs with signature cocktails
from the USA to Bali. The primary goal
for Hookahplace in the UAE was to demonstrate the best-in-class quality of hookahs in the Middle East and to distinguish itself by pairing hookahs with signature cocktails
Premium quality hookahs – this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs – this time in UAE.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs –
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
Highest quality
The Middle East is used to the hookah culture – but the product Hookahplace offers speaks for itself.
The Hookahplace doesn’t shy away from breakthrough formats – we’re only limited by our imagination.
Innovation
New luxury
The “luxury” is no longer about buying things –
it’s about making memories. When it comes to creating
a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
it’s about making memories. When it comes to creating
a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
New luxury
The “luxury” is no longer about buying things – it’s about making memories. When it comes to creating a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
Innovation
The Hookahplace doesn’t shy away from breakthrough
formats – we’re only limited by our imagination.
formats – we’re only limited by our imagination.
Highest quality
The Middle East is used to the hookah culture – but the product Hookahplace offers speaks for itself.
The Hookahplace doesn’t shy away
from breakthrough formats – we’re only limited by our imagination.
from breakthrough formats – we’re only limited by our imagination.
The “luxury” is no longer about buying things – it’s about making memories. When it comes to creating a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
The Middle East is used
to the hookah culture –
but the product Hookahplace
offers speaks for itself.
to the hookah culture –
but the product Hookahplace
offers speaks for itself.
The “luxury” is no longer about buying things – it’s about making memories. When it comes
to creating a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
to creating a atmosphere, HP always goes the extra mile: Michelin-star Chef for everyday dinner? Deal!
The Hookahplace doesn’t shy away from breakthrough
formats – we’re only limited
by our imagination.
formats – we’re only limited
by our imagination.
Premium quality hookahs – this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs – this time in UAE.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs –
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
We're always pushing the boundaries of our craft, seeking new and better ways to create unique experiences. Partnering with top-tier equipment producers, we refuse to limit our creativity, aiming to lead the way in our industry.
Best-in-class hookahs in the Middle East paired with signature drinks. A place that attracts the most progressive audience with the craving for the “next best thing”
Premium quality hookahs – this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs – this time in UAE.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs –
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
Best-in-class hookahs in the Middle East paired
with signature drinks. A place that attracts the most progressive audience with the craving for the “next best thing”
with signature drinks. A place that attracts the most progressive audience with the craving for the “next best thing”
It takes care and attention to create the best experience for guests. Chefs and bartenders make the best of each part of the top-shelf ingredients – which benefits both the menu and the economy of Hookahplace.
Premium quality hookahs – this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs – this time in UAE.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Hookah lounging experience taken to a new level with an addition of signature drinks and a wide variety of social events in Dubai’s most premium district. A space where hedonists come together
to exchange ideas.
Premium quality hookahs –
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
this time in UAE. Hookah lounging experience taken
to a new level with an addition of signature drinks and a wide variety of social events
in Dubai’s most premium district.
A space where hedonists come together to exchange ideas.
Ergonomics
and equipment
Ergonomics and equipment
As the outcome, Hookahplace is suitable for chef’s tables, bartender shows – and suitable to seat 100+ people at one given time.
Creating the ergonomics of one
of DIFC's most stylish street style spaces
of DIFC's most stylish street style spaces
Consulting:
Opening
Opening
In the BAR/LAB, every element, from the decor
to the drinks, is meticulously curated to offer guests a glimpse into the heart of CAAA.
It's an invitation to embark on a journey where culinary expertise, artistic vision, and scientific innovation converge, promising an experience that's as enlightening as it
is enjoyable.
to the drinks, is meticulously curated to offer guests a glimpse into the heart of CAAA.
It's an invitation to embark on a journey where culinary expertise, artistic vision, and scientific innovation converge, promising an experience that's as enlightening as it
is enjoyable.
Together with a designer we rethought the interior to make it ergonomic and social-media-worthy. In collaboration, we managed to:
- Set up the bar stations for fast and efficient work
- Select the necessary bar equipment
- Choose the layout according to the region’s requirements
Menu:
development
Cocktails & hookahs connecting people and average check surged by 30%
Consulting:
Subscription
Subscription
Menu: development
At Hookahplace DIFC, people come for the best (no exaggeration) hookahs
in Dubai (and the world). That's the main reason. But the real aim is socialising
and new experiences. Businesspeople often drop by to discuss work or unwind
after hours with friends. We don't want to take away from that.
in Dubai (and the world). That's the main reason. But the real aim is socialising
and new experiences. Businesspeople often drop by to discuss work or unwind
after hours with friends. We don't want to take away from that.
At Hookahplace DIFC, people come for the best
(no exaggeration) hookahs in Dubai (and the world). That's the main reason. But the real aim
is socialising and new experiences. Businesspeople often drop by to discuss work or unwind
after hours with friends. We don't want to take away from that.
(no exaggeration) hookahs in Dubai (and the world). That's the main reason. But the real aim
is socialising and new experiences. Businesspeople often drop by to discuss work or unwind
after hours with friends. We don't want to take away from that.
At Hookahplace DIFC, people come
for the best (no exaggeration) hookahs in Dubai (and the world). That's the main reason. But the real aim is socialising and new experiences. Businesspeople often drop by to discuss work
or unwind after hours with friends.
We don't want to take away from that.
for the best (no exaggeration) hookahs in Dubai (and the world). That's the main reason. But the real aim is socialising and new experiences. Businesspeople often drop by to discuss work
or unwind after hours with friends.
We don't want to take away from that.
Mocktails
Our mocktails closely mimic the profiles of traditional cocktails. We've curated collection that resonates with guests who, for various reasons, choose not to consume alcohol
but still want to savour the taste and aesthetics of a cocktail.
but still want to savour the taste and aesthetics of a cocktail.
Special Coffee Menu
We've seamlessly blended our coffee expertise with mixology skills to craft something truly unique.but still want to savour the taste and aesthetics of a cocktail.
The extensive work on the bar menu paid off, literally.
Once the cocktail list is finalised, the Liquid Design team
provides thorough training to the bar team, covering everything
from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos
to ensure consistency and quality in every drink.
provides thorough training to the bar team, covering everything
from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos
to ensure consistency and quality in every drink.
Our mocktails closely mimic the profiles
of traditional cocktails. We've curated collection that resonates with guests who,
for various reasons, choose not to consume alcohol but still want to savour the taste
and aesthetics of a cocktail.
of traditional cocktails. We've curated collection that resonates with guests who,
for various reasons, choose not to consume alcohol but still want to savour the taste
and aesthetics of a cocktail.
We've seamlessly blended our coffee expertise with mixology skills to craft something truly unique.but still want to savour the taste
and aesthetics of a cocktail.
and aesthetics of a cocktail.
Once the cocktail list is finalised, the Liquid Design team provides thorough training
to the bar team, covering everything
from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos
to ensure consistency and quality in every drink.
to the bar team, covering everything
from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos
to ensure consistency and quality in every drink.
Once the cocktail list is finalised, the Liquid Design team
provides thorough training to the bar team, covering everything from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos to ensure consistency and quality in every drink.
provides thorough training to the bar team, covering everything from preparation to presentation. We create flowcharts with detailed descriptions, step-by-step recipes, and accompanying photos to ensure consistency and quality in every drink.
Our drinks should be designed
to complement the hookah experience, enhancing the flavours and maximising the pleasure
of socialising.
to complement the hookah experience, enhancing the flavours and maximising the pleasure
of socialising.
Quick and easy to prepare
More often than not, Hookaplace DIFC is packed. Our drinks should be quick and easy to serve, mostly using pre-mixes
to keep the prep space compact.
to keep the prep space compact.
Hookah-pairing
Our drinks should be designed to complement
the hookah experience, enhancing the flavours
and maximising the pleasure of socialising.
the hookah experience, enhancing the flavours
and maximising the pleasure of socialising.
Engaging flavours without being overly complex
Engaging flavours without being overly complex
We offer intriguing yet approachable flavours, introducing guests to modern hookah culture without overwhelming them.
We offer intriguing yet approachable flavours, introducing guests to modern hookah culture without overwhelming them.
Cocktails
More often than not, Hookaplace DIFC is packed. Our drinks should be quick and easy to serve, mostly using pre-mixes to keep the prep space compact.
More often than not, Hookaplace DIFC is packed. Our drinks should be quick and easy to serve, mostly using pre-mixes to keep the prep space compact.
HR & trainings
Best standards of hospitality that saves you money: Staff Cost decreased by 9%
consulting: Subscription
HR & trainings
The bartenders at Hookahplace are trained in mixology, making specialty drinks, various techniques. But hard skills are only 50% of the success: every bartender is trained to keep up with the best standards
of the hospitality industry.
Training is an investment – so when we saw that the staff cost decreased by 9%, we weren’t too surprised.
of the hospitality industry.
Training is an investment – so when we saw that the staff cost decreased by 9%, we weren’t too surprised.
The bartenders at Hookahplace are trained in mixology, making specialty drinks, various techniques. But hard skills are only 50% of the success: every bartender
is trained to keep up with the best standards
of the hospitality industry.
Training is an investment – so when we saw that
the staff cost decreased by 9%, we weren’t too surprised.
is trained to keep up with the best standards
of the hospitality industry.
Training is an investment – so when we saw that
the staff cost decreased by 9%, we weren’t too surprised.
The bartenders at Hookahplace are trained
in mixology, making specialty drinks, various techniques. But hard skills are only 50%
of the success: every bartender is trained
to keep up with the best standards
of the hospitality industry.
Training is an investment – so when we saw that the staff cost decreased by 9%, we weren’t too surprised.
in mixology, making specialty drinks, various techniques. But hard skills are only 50%
of the success: every bartender is trained
to keep up with the best standards
of the hospitality industry.
Training is an investment – so when we saw that the staff cost decreased by 9%, we weren’t too surprised.
Under our guidance, Myo Aung became a finalist of the 2023 Monkey Shoulder competition, House of angostura UAE competition, 3th place awardee at Joseph Cartron competition and The Bar Craft Challenge 2023. He grew in a year from a Bartender to a Senior bartender
for all the Hookahplaces in the UAE.
for all the Hookahplaces in the UAE.
Under our guidance, Myo Aung became a finalist of the 2023 Monkey Shoulder competition, House of angostura UAE competition, 3th place awardee at Joseph Cartron competition
and The Bar Craft Challenge 2023. He grew
in a year from a Bartender to a Senior bartender
for all the Hookahplaces in the UAE.
and The Bar Craft Challenge 2023. He grew
in a year from a Bartender to a Senior bartender
for all the Hookahplaces in the UAE.
Our trainings
How to measure balance
Clarification and Cordials
Fermentation
Sustainability
Distillation
Foams and Textures
5-Stars Service
Сomplaint as a gift
Do you want the same or even more?
Events & PR
Events that generate traffic. Free
for management – luxurious for guests.
for management – luxurious for guests.
marketing: Subscription
Events & PR
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
- It's a new special event every week
- It's an introduction to bar culture without leaving your favourite Hookahplace.
- It's practically free for management.
Idea:
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
- It's a new special event every week
- It's an introduction to bar culture without leaving your favourite Hookahplace.
- It's practically free for management.
Idea:
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
- It's a new special event every week
- It's an introduction to bar culture without leaving your favourite Hookahplace.
- It's practically free for management.
Idea:
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
Dubai attracted the world’s best bartenders and chefs – and they literally live around the corner. What if we invite them for a guest shift?
- It's a new special event every week
- It's an introduction to bar culture without leaving your favourite Hookahplace.
- It's practically free for management.
Idea:
Next Steps
The stellar performance of Hookahplace DIFC has inspired the owners to open three more venues in Marina & Business Bay, Dubai and Abu Dhabi. Liquid Design was the main contractor for developing the bar areas in these projects.
The stellar performance of Hookahplace DIFC has inspired the owners to open three more venues in Marina & Business Bay, Dubai and Abu Dhabi. Liquid Design was the main contractor for developing
the bar areas in these projects.
the bar areas in these projects.
The stellar performance of Hookahplace DIFC has inspired the owners to open three more venues in Marina & Business Bay, Dubai and Abu Dhabi. Liquid Design was the main contractor for developing the bar areas in these projects.
Contacts
LIQUID DESIGN
FOR MARKETING RESEARCH
& CONSULTANCIES CO. L.L.C
REGISTRATION № 1237004
FOR MARKETING RESEARCH
& CONSULTANCIES CO. L.L.C
REGISTRATION № 1237004
team
Andrey Bolshakov
Ekaterina Bogdanova
address
Office 502, ADEL AHMED BUILDING, Al Mararr
Dubai, United Arab Emirates
Office 502, ADEL AHMED BUILDING, Al Mararr
Dubai, United Arab Emirates
Chief executive officer
Chief marketing officer